When creating a blog title, why do the number of characters in the title matters?
It matters because search engines(Google) shows only limited number of characters(Under 60) from title, which could affect rankings of website with low Click through Rate(CTR).
Moz one of the top seo website recommends us keeping blogpost titles under 60 character is a good sign.
Always include your main primary focused keywords in the beginning of the title which is a good practice of seo. Also add some LSI keywords and secondary keywords in blog title.
Do not prefer writing too long or too short titles use up-to 60 characters & not beyond that because if you write long titles search engines shows only limited number of characters and cuts off remaining which gradually decreases your CTR which is a bad sign.